November: Splurge / Save

According to, blogs.laweekly.com, Santa Monica's Main Street Is a Green Fashion Hub, but Stores Are Fighting for Survival.  Don't let the colors fool you, and "don't bother trying to count how many times 'green,' 'natural' or 'conscious' appears on the storefronts.  Main Street is the greenest street in Santa Monica -- a progressive city known for its eco-friendliness. But while Main Street has evolved into a destination for green trend seekers and trendsetter, it also offers a case study for the challenges faced by environmentally conscious designers and clothiers."

"The street's current eco-clothing stores... have been around for 10 years or more, before industry leaders like the Gap, H&M and Stella McCartney started touting the importance of "green" fashion."

"Margins in the fashion industry are already slim, and adding "eco-friendly" into the mix doesn't usually boost sales..."

"There seem to be two routes to survival: Either become an en vogue, luxury-based boutique brand (like Burning Torch on Abbot Kinney Boulevard in Venice) or stick to a more genuine, function-first ethos, avoiding fashion's cycle of obsolescence and consumption altogether."

We, at TheMOGAN, are proud to say that we are in style, on trend with the hottest fashions, while keeping it modern and original, and stick to a genuine, functional ethic--providing all of our customers with high quality products at minimal costs and eco-damage.

So, consider this:

Jeffrey Campbell - $199.95 - solestruck.com

OR

TheMOGAN - Wedge Flatform Sandal - $43.95